Flying Truly First Class

For first- and business-class passengers, airlines refine the art of pampering

Airlines are getting fancy in the war to woo business- and first-class passengers, who make up just 15 percent of long-haul purchases but account for almost a quarter of revenue. Here are the newest ways carriers are fighting to win your expense account.

Airlines are getting fancy in the war to woo business- and first-class passengers, who make up just 
      15 percent of long-haul purchases but account for almost a quarter of revenue. Here are the newest ways 
      carriers are fighting to win your expense account.JetBlueComing in June, Mint business class will include the longest and widest lie-flat seats on a domestic airline—with adjustable firmness and a massage function. A new cabin configuration will allow four guests to enclose their seats behind doors for privacy. Other perks include Birchbox kits with a selection of beauty and grooming products and a tapas-style menu by New York’s Saxon + Parole restaurant.
Airlines are getting fancy in the war to woo business- and first-class passengers, who make up just 15 percent of long-haul purchases but account for almost a quarter of revenue. Here are the newest ways carriers are fighting to win your expense account.

JetBlue
Coming in June, Mint business class will include the longest and widest lie-flat seats on a domestic airline—with adjustable firmness and a massage function. A new cabin configuration will allow four guests to enclose their seats behind doors for privacy. Other perks include Birchbox kits with a selection of beauty and grooming products and a tapas-style menu by New York’s Saxon + Parole restaurant.
Photograph by JetBlue Airways via PRNewsFoto

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