April 7 (Bloomberg) -- The owners of Goodman and Burger & Lobster plan to open a restaurant in London on May 6 serving only king crab and steak -- at 75 pounds ($125) a head.
Bookings open today.
The crustaceans -- caught from small, coastal boats -- will be shipped to the U.K. live by Norway King Crab AS, based at Bugoeynes, in the Arctic Circle. The company holds Friends of the Sea approval for king crab.
“The concept will be one fixed price to include starters, main courses, side dishes, dessert,” said David Strauss, who heads the U.K. operations of Goodman, a Russian restaurant company that entered London in 2008. “There will be no substitutions, no daily specials.”
The new venue, Beast, will be housed in a basement in Chapel Place, Marylebone. Diners will eat at communal tables. The main room will seat 100, with room for another 20 on a terrace. USDA prime steak will be served alongside the crab.
Goodman currently targets the business crowd with three London steak restaurants, in Mayfair, the City and Canary Wharf. In 2012, the company created Burger & Lobster, with a flat-rate 20-pound charge. There are now five branches of that chain.
The booking line for Beast is +44-20-7495 1816. The website http://www.beastrestaurant.co.uk/ is scheduled to go live on May 6.
(Richard Vines is the chief food critic for Bloomberg. He is U.K. and Ireland chairman of the World’s 50 Best Restaurants awards. Opinions expressed are his own. Follow him on Twitter @richardvines)
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