April 7 (Bloomberg) -- Billionaire Patrick Drahi’s Altice SA won the bidding contest for Vivendi SA’s French phone unit, beating a government-backed offer from Bouygues SA by agreeing to a deal valued at more than 17 billion euros ($23 billion).
Altice will pay 13.5 billion euros in cash and give Vivendi 20 percent of the company created from a merger of its Numericable Group with Vivendi’s SFR. Vivendi will receive an extra 750 million euros if earnings targets are met, the companies said in separate releases.
The deal gives Altice’s cable carrier Numericable Group wireless services that allow it to challenge market leader Orange SA and Bouygues’s phone unit by offering bundled mobile, landline, TV and Internet packages. By sticking to its preferred bidder after three weeks of exclusive talks, Paris-based Vivendi is seeking to end a bidding war that has threatened to delay its reorganization to focus on media.
“It changes the dynamics a bit -- you’ve now got four credible quad-play offers in the market,” said Ian Whittaker, an analyst at Liberum Capital Ltd. in London. “From a Vivendi standpoint -- they are now getting out of SFR which is a plus.”
Scrapping an initial plan to spin off SFR, France’s second-largest phone company, Vivendi said the agreement with Luxembourg-based Altice faces fewer regulatory obstacles and that it will eventually sell the residual stake.
Numericable shares rose 15 percent to close at 30.35 euros in Paris, while Altice gained 11 percent to 33.60 euros in Amsterdam. Vivendi added 0.3 percent and Bouygues fell 6 percent.
A deal with Altice offers the “highest growth potential, generating the highest value for its customers, employees and shareholders, while best meeting Vivendi’s objectives,” Vivendi said in its statement.
In a release, the construction and media conglomerate led by Martin Bouygues acknowledged Vivendi’s decision, saying it had improved its bid again on April 5, offering 15.5 billion euros in cash and a 5 percent stake of an entity from combining SFR with Bouygues Telecom.
While Industry Minister Arnaud Montebourg openly supported Bouygues, Vivendi said it had asked any buyer to stick to employment promises “that correspond to the priorities defined by the French government.” SFR employs about 9,000 people.
Altice has taken on “formal engagements to guarantee employment in the framework of this merger,” Drahi said in a statement. “This project will generate strong growth, which will create jobs and investment.”
Altice and Numericable said they will help finance the deal by raising 4.7 billion euros of capital and with 8.8 billion euros of debt. Buyout firms Cinven Group Ltd. and Carlyle Group LP agreed to sell a 35 percent stake in Numericable to Altice for about 30.50 euros a share, Altice said.
Vivendi chose Altice after it put up an additional 1.75 billion euros in cash. Under the agreement, the combined group will be 60 percent owned by Altice and 20 percent will be publicly traded, with 11.6 billion euros in debt. Vivendi can’t start selling its 20 percent stake for one year, and must give Altice a first chance to buy it.
For Drahi, the 50-year-old Altice chairman who made his fortune amassing cable assets, the transaction cements years of seeking to take over SFR, whose previous owners included Vodafone Group Plc. His business empire stretches from Israel to Portugal to the Caribbean, and he saw through an initial public offering of Numericable in Paris in 2013 and Altice on the Amsterdam exchange this year. He will be the chairman of the combined SFR-Numericable.
Bloomberg News reported on Jan. 20 that Vivendi was considering a sale of SFR to Numericable and Altice.
Combining Numericable’s 1.7 million broadband users with SFR’s 21 million mobile-phone customers is less likely to lead to an extended antitrust review than Bouygues’s proposal because it involves a merger of landline with wireless assets, people familiar with the matter have said. The merger will also keep the number of mobile-network operators in France to four.
Altice said it will probably complete the deal in the fourth quarter, and that the combined entity will only keep the SFR brand. The transaction shouldn’t face regulatory difficulties, executives of Vivendi and Numericable said in their respective media events today.
Altice will pay Vivendi the extra 750 million euros if the enlarged unit’s earnings before interest, taxes, depreciation and amortization minus capital investments amounts to more than 2 billion euros in any given year.
The deal could surpass Actavis Inc.’s agreement to buy Forest Laboratories Inc. by value, according to data compiled by Bloomberg. Comcast Corp.’s bid for Time Warner Cable Inc. is the largest deal announced this year. Holcim Ltd. and Lafarge SA, the world’s two biggest cement makers, said April 4 they are in merger talks to create a company with $40 billion in sales.
The SFR transaction could also provide one of the biggest financing deals to loan bankers in Europe this year.
Vivendi Chairman Jean-Rene Fourtou last year promised to separate SFR from assets including Canal+, Universal Music Group and Brazilian broadband provider GVT. Vivendi stock has risen 11 percent since the company said Nov. 27 that shareholder Vincent Bollore would replace Fourtou at the end of the revamp.
The transaction also represents a milestone in European carriers’ push to merge in response to stricter regulations and increased competition. The European parliament voted in the past week in favor of plans to eliminate mobile roaming fees within the European Union.
Telefonica SA and Royal KPN NV are seeking the European Commission’s approval of the 8.55 billion-euro combination of their German units to create the nation’s largest mobile-phone company by customers. Vodafone last month agreed to acquire Spanish cable operator Grupo Corporativo Ono SA in a 7.2 billion-euro transaction.
The French government will be “extremely vigilant” to whether Altice and Numericable will stick to their commitment not to cut jobs at SFR after the merger, Industry Minister Montebourg said in a statement. He also asked that the new group clarify its pledge on fiber development in France and show “economic patriotism” in its choice of suppliers.
Bouygues’s offer is backed by France’s Caisse des Depots et Consignations and has the support of politicians as well as entrepreneur Xavier Niel, whose Iliad SA became the country’s fourth network operator in 2012 by offering discounted packages under the Free brand. French mobile prices have fallen more than 30 percent since.
After losing out to SFR, Bouygues’ best move may be to turn from buyer to seller by discussing a sale to Iliad.
For now, Bouygues’s failed bid also means Iliad will have to continue to deploy its own mobile network. Iliad had negotiated buying Bouygues’ wireless network for as much as 1.8 billion euros, on the condition that Bouygues would win SFR.
Vivendi was advised by Citigroup Inc. and Lazard Ltd., while Altice used JPMorgan Chase & Co., Morgan Stanley and Barclays Plc. Bouygues worked with HSBC Holdings Plc and Rothschild.
To contact the reporters on this story: Matthew Campbell in London at email@example.com; Marie Mawad in Paris at firstname.lastname@example.org; Francois de Beaupuy in Paris at email@example.com