April 4 (Bloomberg) -- General Motors Co., which counts China as its largest market, said deliveries there rose 7.8 percent last month, helped by demand for Buick and Cadillac vehicles.
China sales increased to 313,283 units in March, the Detroit-based company said in a statement today. Deliveries of Buick vehicles rose 12 percent from a year earlier to 78,803 units, while Cadillac surged 44 percent.
GM, which lost its title as China’s largest foreign automaker to Volkswagen AG in 2013, is banking on 19 new or refreshed models this year to boost sales by 10 percent, according to GM China President Matthew Tsien. The largest U.S. automaker has said it plans to invest $11 billion through 2016 in China to boost its products and manufacturing capacity.
Chevrolet deliveries gained 5.7 percent to 56,036 units. Of the new models it will bring to China this year, six will be Chevrolets, Tsien said in February.
GM’s upscale Cadillac brand sales climbed to 5,238 units in March. The company has set a target to sell more than 100,000 vehicles in China by the end of next year, from about 50,000 last year. Deliveries rose 67 percent in China in 2013.
Sales of Wuling mini-commercial vehicles, which account for about half of GM’s deliveries in the nation, increased 7.9 percent to 159,729 units. The low-cost Baojun brand fell to 4,810 units from 7,005 vehicles last year.
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