April 2 (Bloomberg) -- Intel Corp., the world’s largest chipmaker, is setting up a $100 million fund in China as part of an effort to get its processors into more locally made computers and mobile devices.
Chief Executive Officer Brian Krzanich is introducing the Intel Capital China Smart Device Innovation Fund at an event today in Shenzhen. Intel’s venture unit, Intel Capital, has invested more than $670 million in 110 companies in China since 1998, the semiconductor maker said in a statement.
Krzanich is trying to fire up his company’s progress in areas outside of personal computers, where Intel processors are in eight out of 10 devices sold. He’s focusing on emerging products like tablets, smartphones and wearables, which are eating into demand for PCs. The area around Shenzhen in southern China is home to factories that produce many of the world’s phones, tablets and computers.
Through its regional design center, Intel will boost efforts to give local manufacturers resources such as reference designs and software to help them get Intel-based products to market, the statement said. Krzanich will also show off a new mobile phone chip that Intel is trying to get certified for use in handsets connected to China Mobile Ltd.’s new high-speed data network.
The Santa Clara, California-based company holds developer forums around the world multiple times a year to try to drum up support for its products. Intel Capital invests in technology to broaden adoption of its parent company’s chips.
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