April 1 (Bloomberg) -- Kelly Slater ended his 24-year endorsement relationship with Quiksilver, the 11-time Association of Surfing Professionals champion said on his Facebook page.
Slater said he’s joining Paris-based Kering SA, which develops luxury sports and lifestyle brands that include Gucci, Bottega Veneta, Saint Laurent, Balenciaga and Brioni.
“There could have been no better partner for me to have than Quiksilver,” Slater, 42, wrote on his Facebook page. “There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level.”
Kering will help Slater develop his own apparel brand, provide operational assistance in areas such as sourcing, logistics and e-commerce, the company said.
“The inspiration for this brand comes from the people and cultures I encounter in my constant global travels and this is my opportunity to build something the way I have always wanted to,” Slater said.
After appearing on the television series “Baywatch” Slater in 1994 won the first of five straight world titles. His most recent title came in 2011, making him the youngest and oldest surfer to claim ASP championships.
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