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TubeMogul Files for $75 Million Video Advertising Software IPO

March 26 (Bloomberg) -- TubeMogul Inc., which makes software to manage digital video advertising campaigns, filed to raise $75 million in an initial public offering in the U.S.

The figure is a placeholder used to calculate fees and may change. TubeMogul, based in Emeryville, California, plans to use the proceeds from the offering for corporate purposes, such as sales and marketing. Bank of America Corp., Citigroup Inc. and Royal Bank of Canada are managing the offering.

The company’s cloud-based software helps its customers -- such as Lenovo Group Ltd. and media-buying agency Harmelin Media -- to plan, buy and measure their global video ad spending. TubeMogul’s revenue jumped 67 percent to $57.2 million last year, while its net loss more than doubled to $7.41 million, according to today’s filing. Its customers spent $112 million through its platform, twice the amount in 2012.

Trinity Ventures LLC holds a 27 percent stake in TubeMogul, the filing shows, while Foundation Capital LLC owns 23 percent.

The company intends to list on the New York Stock Exchange under the symbol TUBE.

To contact the reporter on this story: Leslie Picker in New York at lpicker2@bloomberg.net

To contact the editors responsible for this story: Mohammed Hadi at mhadi1@bloomberg.net Stephen West, Niamh Ring

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