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Box Unveils Tools for Developers to Build on Its Cloud Services

March 26 (Bloomberg) -- Box Inc., an online storage company that filed for an initial public offering this week, unveiled software tools aimed at making it simpler for developers to build applications for its business customers.

The company rolled out services that improve the process for showing and viewing digital documents on software applications, Chief Executive Officer Aaron Levie said today at the Box Dev conference. In addition, customers will get new pricing plans that give them more flexibility in how they pay for using the Box platform through other programs.

“Our mission is to make organizations more productive, more competitive and more collaborative,” Levie said at the event in San Francisco, attended by more than 1,000 people. “We want to build the easiest and most scalable platform.”

Los Altos, California-based Box is trying to woo developers to create applications that run its cloud-based services as more companies seek to lower costs by managing business tasks via the Internet. The company, whose users include Procter & Gamble Co. and Pandora Media Inc., on March 24 filed to raise $250 million in an IPO as it takes on larger cloud-based storage providers, including Google Inc. and Microsoft Corp.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Jillian Ward, Niamh Ring

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