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NHL’s Rangers Following Devils in Partnering With Gambling Site

March 25 (Bloomberg) -- The New York Rangers signed a marketing partnership with online gambling site WSOP.com, less than three months after the New Jersey Devils and Philadelphia 76ers became the first major U.S.-based professional teams to ink a deal with a gaming company.

WSOP.com, an online gaming site that operates in New Jersey and is owned by Caesars Interactive Entertainment Inc., will have a brand presence at Rangers’ games in Madison Square Garden and on the team’s website, the partners said in a joint news release. It also will share in database marketing opportunities with the National Hockey League franchise.

A WSOP.com sweepstakes, in which four grand prize winners will have a Rangers alumnus visit their home to watch the team’s regular-season finale on April 12, is also a “key element” of the agreement, the release said.

Caesars Interactive Entertainment Inc. is a subsidiary of Caesars Acquisition Co. and Caesars Growth Partners LLC. The Rangers are owned by Madison Square Garden Co., which also owns the New York Knicks.

The Knicks weren’t named a partner, though people entering “KNICKS” as the bonus code when visiting CaesarsCasino.com have a chance to win a team jersey, the release said.

The NHL’s Devils and National Basketball Association’s 76ers, both controlled by Apollo Global Management LLC co-founder Josh Harris, in January signed a multiyear marketing agreement with partypoker, a unit of Gibraltar-based Bwin.Party Digital Entertainment Plc.

New Jersey last year legalized online gaming -- though not sports betting -- joining Nevada and Delaware as the first states to offering casino-style wagering.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Dex McLuskey

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