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Microsoft CEO Moves Larson-Green to Software and Services

Feb. 25 (Bloomberg) -- Microsoft Corp. hardware group chief Julie Larson-Green will move to the software maker’s applications and services unit in the first executive shift by Microsoft Chief Executive Officer Satya Nadella since he took over earlier this month.

As chief experience officer, she’ll be responsible for “modern digital experiences regardless of device,” Larson-Green wrote in an e-mail yesterday, obtained by Bloomberg News. Larson-Green will switch to the new role once former Nokia Oyj CEO Stephen Elop returns to Microsoft to lead the company’s hardware efforts.

Larson-Green, who started at Microsoft 21 years ago, had been put in charge of all hardware in a sweeping reorganization in July. That group is responsible for Xbox and the company’s push into gadgets such as tablets, which so far is faltering as consumers and businesses shun the company’s Surface computer in favor of the iPad from Apple Inc. and mobile machines from Samsung Electronics Co.

Dawn Beauparlant, a spokeswoman for Redmond, Washington-based Microsoft, confirmed the e-mail’s authenticity and Larson-Green’s new job title. She declined to comment further and said Larson-Green wasn’t available for comment.

Microsoft said in September that Larson-Green, who led a design overhaul of both Office and Windows, would be superseded as leader of the unit that makes Xboxes and video games by Elop when the $7.2 billion acquisition of the Nokia handset unit closes and joins Microsoft’s hardware unit.

Nadella was appointed CEO earlier this month after a five-month search, charged with speeding up a turnaround at the world’s biggest software maker.

Larson-Green’s move was reported earlier by GeekWire.

To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net

To contact the editor responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net

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