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Tencent, Said in Talks to Combine E-Commerce Business Websites wants to avoid listing at the same time as a potential IPO of Alibaba Group Holding Ltd., China’s largest e-commerce company, people familiar with the matter said last month. Photographer: Tomohiro Ohsumi/Bloomberg

Tencent Holdings Ltd., Asia’s largest Internet company, is in talks to combine its e-commerce operations with Chinese online retailer Inc., according to two people familiar with the matter.

The companies are considering options that may involve Tencent injecting its online shopping operations in return for a 6 percent stake in Beijing-based, one person said, asking not to be identified because the discussions are confidential.

A combination would marry’s established market selling everything from electronics to fashion with Tencent’s less-popular e-commerce platform. For, which is planning a U.S. initial public offering, the 272 million active users on Tencent’s WeChat messaging service could bring increased traffic to its online store., backed by Russian billionaire Yuri Milner’s DST Global, filed last month to raise $1.5 billion in what would be the largest initial public offering of a Chinese Internet company in the U.S. aims to to announce a deal with Tencent before the share sale, one person said.

Tencent shares fell 2.3 percent in Hong Kong as of 1:04 p.m. today in Hong Kong after Facebook Inc. agreed to acquire mobile-messaging startup WhatsApp Inc. for as much as $19 billion. WhatsApp competes with Tencent’s WeChat. Spokesmen for Tencent and declined to comment.

Alibaba Listing

Shenzhen-based Tencent has sought to build out its e-commerce business to compete better with Alibaba Group Holding Ltd. by combining messaging with services including shopping and gaming. It owns the retail website and agreed last month to invest HK$1.5 billion ($193 million) in China South City Holdings Ltd., owner of a logistics and warehouse network. wants to avoid listing at the same time as a potential IPO of Alibaba, China’s largest e-commerce company, people familiar with the matter said last month. Alibaba, which has been valued at as much as $190 billion by analysts, plans to go public in 2014, people with knowledge of the matter said in October.

Online retailing in China more than doubled each year from 2003 to 2011 and is projected to more than triple to $395 billion in 2015 from 2011, according to a McKinsey & Co. report in March. cited Tencent’s retail business as an emerging competitor in its IPO filing. The company said it also faces competition from Inc.’s China unit as well as Alibaba’s Taobao and Tmall sites., started in 2006 in Shanghai, sells products ranging from electronics to diapers. It owns a logistics network in the Shanghai region that gives it the ability to deliver orders in the city within half a day, according to its website.

The 21st Century Business Herald newspaper reported yesterday that Tencent may buy a stake in, citing an unidentified person from an investment bank.

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