Feb. 20 (Bloomberg) -- CBS Corp., owner of the most-watched television network, promoted Nina Tassler to chairman of CBS Entertainment and said the executive signed a new contract running through 2017.
In her expanded role, Tassler, formerly president of entertainment, takes on oversight of advertising and promotion, business affairs, consumer products, digital and diversity for CBS Entertainment, along with her current portfolio, New York-based CBS said today in a statement.
The company is elevating the executive who oversees the most-watched prime-time schedule on U.S. television, including programs such as “NCIS.” Under her leadership, CBS has drawn the biggest audiences for 10 of the past 11 years, according to the statement. Tassler joined CBS in 1997.
CBS rose 0.1 percent to $65.91 at the close in New York. The shares have gained 3.4 percent this year.
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