Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Jawbone Said to Be Raising $300 Million at $3 Billion Valuation

Feb. 14 (Bloomberg) -- Jawbone, the maker of wearable Web-connected devices, is raising $300 million at a valuation of about $3 billion, two people with knowledge of the deal said.

Rizvi Traverse Management LLC, one of the biggest investors in Twitter Inc., will probably lead the financing, which is oversubscribed, said one of the people, who asked not to be identified because the round hasn’t closed.

Jawbone, based in San Francisco, is benefiting from a renewed enthusiasm for hardware as consumers snap up devices that are linked to the Internet. Nest Labs Inc., the digital-thermostat maker, was acquired by Google Inc. this month for $3.2 billion, and camera maker GoPro Inc. said last week that it’s filed for an initial public offering.

Jawbone’s UP bracelet, which competes with products from Fitbit Inc., lets users track their fitness and sleeping and eating patterns.

The financing was previously reported by the Re/code blog.

Justin Dini, a spokesman for Rizvi Traverse, declined to comment. Keely Sulprizio, a spokeswoman for Jawbone, didn’t respond to requests for comment.

To contact the reporter on this story: Serena Saitto in New York at

To contact the editor responsible for this story: Pui-Wing Tam at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.