Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Tottenham Hotspur Taps Asian Popularity With AIA Jersey Deal

Feb. 13 (Bloomberg) -- Tottenham Hotspur and AIA Group Ltd. agreed on a new sponsorship deal under which the Hong Kong-based insurer’s logo will be on team jerseys in all competitions for five years.

The accord, which takes effect next season, was announced by AIA and the English Premier League soccer team on their websites today. Financial terms weren’t disclosed.

The insurer’s logo has been on Tottenham’s jerseys for cup matches this season under an existing deal.

Tottenham is fifth in the Premier League after 26 of 38 games this season, having won 4-0 at Newcastle last night. The London-based club has a following of 180 million supporters globally, with 80 million of those living in Asia, according to AIA.

“English Premier League football has tremendous appeal in Asia,” AIA Group Chief Executive Officer Mark Tucker said in a statement on the team website.

To contact the reporter on this story: Alex Duff in Madrid at aduff4@bloomberg.net

To contact the editor responsible for this story: Christopher Elser at celser@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.