Feb. 10 (Bloomberg) -- The New York Jets raised season ticket prices in the lower bowl of the National Football League team’s MetLife Stadium for the first time in three years, while lowering prices in the upper decks.
The team raised the cost of tickets in the lowest level by an average of 3 percent, with every seat seeing some increase, team President Neil Glat said. Upper deck tickets in the 82,500-seat stadium were lowered by an average of 10 percent, including the addition of more seats at the $50 level, the team’s cheapest.
“Our goal is: How do we get as many people into the building as possible on a season-ticket basis,” Glat said in a telephone interview. “We think it adds to the home-field advantage, we think it adds to community of the fanbase.”
The Jets finished 8-8 last season. The team has not made the playoffs since reaching the American Football Conference championship game during the 2009 and 2010 seasons.
Overall Jets season tickets will drop on average of around 2 percent, Glat said. He declined to say how many season ticket holders the team had last year.
The first renewal payment is due by March 17, Glat said. The upper deck seats at the East Rutherford, New Jersey, stadium do not require personal-seat licenses, while the lower level seats do. Season tickets prices in the middle mezzanine level will not change.
“The cost to our fans is something that we take pretty seriously,” Glat said. He said the changes were made after a look at the team’s ticket data, their value on the secondary market, pricing from around the NFL and pricing for other sports and entertainment in the New York area.
The $1.6 billion MetLife Stadium, which the Jets share with the NFL’s New York Giants, hosted the Super Bowl two weeks ago. The building was at 93.3 percent capacity for the team’s eight home games last year, according to ESPN, ranked 23rd in the 32-team league.
Last year the Jets announced they were adding an additional 3,000 upper level seats to the $50 level. The team also lowered prices on about 2,000 club seats.
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