Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Adidas Sues Under Armour Over Mobile Fitness Patents

Feb. 4 (Bloomberg) -- Adidas AG sued Under Armour Inc. alleging its exercise tracking and fitness monitoring products infringe patents held by the world’s second-biggest maker of sporting goods,

Adidas owns patents that provide the technology for mobile applications products that track heart rates, calories burned and other information during workouts, the company said in a complaint filed today in federal court in Wilmington, Delaware. Under Armour’s Armour39 products, such as chest straps, watches and supporting software and mobile applications, and the mobile products marketed by the company’s MapMyFitness unit, infringe the Adidas patents, according to the complaint.

The lawsuit comes amid growing competition among sports apparel makers to offer fitness buffs a way to measure their training and performance online. MapMyFitness, acquired last year by Under Armour for $150 million, has about 20 million users worldwide.

Under Armour’s director of research was a senior engineering manager at Herzogenaurach, Germany-based Adidas, according to the complaint.

“Accordingly, Under Armour, by and through its director of innovation and research, has direct knowledge of Adidas’ patent portfolio,” the company said.

Under Armour, based in Baltimore, makes athletic apparel and shoes.

The complaint lists claims of infringement of 10 patents and Adidas seeks a court order halting the conduct, awarding a reasonable royalty and providing triple damages for willful infringement.

Under Armour’s media relations office didn’t immediately respond after regular business hours to an e-mail seeking comment on the lawsuit.

Nike Inc. is the world’s largest sporting goods maker.

The case is Adidas AG v. Under Armour Inc., 14-cv-00130, U.S. District Court, District of Delaware (Wilmington).

To contact the reporter on this story: Karen Gullo in federal court in San Francisco at

To contact the editor responsible for this story: Michael Hytha at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.