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Super Bowl Buyers Snatch Up Seats Amid Benign Weather Forecast

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MetLife Stadium
The forecast for Feb. 2, the day of the National Football League championship game at MetLife Stadium in East Rutherford, New Jersey, is for a high temperature of 38 degrees Fahrenheit (3 degrees Celsius) with no precipitation, according to the National Weather Service. Photographer: Ron Antonelli/Bloomberg

Jan. 29 (Bloomberg) -- Super Bowl ticket inventory began to shrink on the secondary market as meteorologists say there will be mild weather for gameday, according to resale ticket market aggregator SeatGeek.

The forecast for Feb. 2, the day of the National Football League championship game in East Rutherford, New Jersey, is for a high temperature of 38 degrees Fahrenheit (3 degrees Celsius) with no precipitation, according to the National Weather Service. If that’s accurate, the matchup between the Seattle Seahawks and Denver Broncos would be spared the well-below-normal temperatures that have gripped the New York area this month. Today’s forecast high is 23 degrees.

After reaching a low of $2,002 over the weekend, the average daily price paid for a ticket has climbed to $2,282, according to New York-based SeatGeek. The average resale list price is $3,022, according to ticket market aggregator TiqIQ.

“It seems clear that ticket buyers were waiting on the sideline until a reliable weather forecast was released for Super Bowl Sunday,” Will Flaherty, a spokesman for SeatGeek, said in an e-mail. “Now that it looks like Sunday night’s weather will be great for football, folks have taken advantage of the dramatic 40 percent price drop we saw over the weekend and snapped up many of the great deals out there.”

Face Value

With the face value of Super Bowl tickets ranging from $500-$2,600, about 30 percent more were sold over the last 48 hours than the two days immediately following the conference championships. There are now 16,500 unique seats listed on secondary-market sites, according to SeatGeek.

“For past Super Bowls, the 48 hours post-conference championships are almost always the most active period in terms of ticket sales volumes,” Flaherty said.

About 21 percent of tickets sold online in the last two days have gone to people from New York, followed by 17 percent to those from Washington, 10 percent to New Jersey, and 8 percent to both Colorado and California.

“It still seems increasingly likely that Sunday’s crowd will skew pro-Seahawks,” Flaherty said.

The least expensive secondary-market ticket that SeatGeek is tracking is selling for $1,539, while data at New York-based TiqIQ shows the least expensive seat at $1,500.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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