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Super Bowl Ticket Prices Seen Being Cheapest in More Than Decade

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Jan. 27 (Bloomberg) -- The average ticket price for the New York area’s first Super Bowl is seen being lower than any National Football League championship since 2002 as weather concerns influence possible buyers, according to secondary-market ticket aggregator SeatGeek.

Resale prices for the Feb. 2 outdoor game between the Denver Broncos and Seattle Seahawks at MetLife Stadium in East Rutherford, New Jersey, are down 40 percent compared with the 24 hours after the conference championships, according to New York-based SeatGeek.

The average price paid for a Super Bowl ticket over the weekend was $2,056, making it “increasingly likely” that it will be the least expensive game since the New England Patriots beat the St. Louis Rams in the 2002 title game in New Orleans, SeatGeek said in a statement.

“With that game played just months after the 9/11 terrorist attacks, travel and security concerns led to a deeply depressed secondary ticket market, with tickets selling for far under face value on gameday,” SeatGeek said.

The average ticket price is $3,020, 26 percent less than the high two days after the conference championships, and the least expensive is $1,392, according to ticket aggregator TiqIQ. Inventory has dropped to 12,123 from 13,462 in the last day. The face value ranges from $500 to $2,600.

“Prices have leveled off and quantity is beginning to drop,” Chris Matcovich, vice president of data for New York-based TiqIQ, said in an e-mail. “Might have seen the floor for prices until at least this upcoming weekend.”

Forecast

The 48th Super Bowl will be the first one played outdoors in a cold-weather city. The current forecast for the day of the game is mostly cloudy with a high of 39 degrees Fahrenheit (4 degrees Celsius), according to the National Weather Service.

Prices for club-level seats, with access to indoor areas, have held steady for much of the last week, at $6,000-$7,000, according to SeatGeek.

“Much of the drop in average ticket prices has been driven by the fall in prices paid for upper deck and end zone seats,” SeatGeek said.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net