Bayern Munich passed Manchester United to become soccer’s third-richest club by sales as Real Madrid kept the title of the sport’s richest club for a record ninth straight year, according to research by Deloitte LP.
Bayern increased sales by 17 percent to 431.2 million euros ($584.5 million) for the year through June 2013 because of increased broadcast, ticket and jersey sales on the way to winning the Champions League, Germany’s Bundesliga and domestic cup competition, Deloitte said.
Real Madrid, which didn’t win a trophy under outgoing coach Jose Mourinho in the same period, increased sales by 1.2 percent to 518.9 million euros. Barcelona’s revenue remained little changed at about 483 million euros.
It’s the highest placing for Bayern in Deloitte’s so-called Football Money League for 11 years. The pound’s exchange rate against the euro also contributed to United falling behind Bayern, according to Deloitte.
United, which won the Premier League in Alex Ferguson’s last season before retiring, boosted sales to 423.8 million euros for the period and is “well-placed” to regain third place after this season on increased broadcast and sponsorship income, Deloitte said.
Combined revenue of the top 20 clubs rose 8 percent to 5.4 billion euros, which is impressive given the “tough” economic climate, Deloitte said.
Paris Saint-Germain rose to fifth from 10th after increasing annual sales by 81 percent to 398.8 million euros, partly on sponsorship sales from Qatar, which controls the team through Qatar Sports Investments.
PSG’s combined revenue from sponsorship and merchandise sales is higher than any other club, according to Deloitte. Signing former England captain David Beckham to a five-month contract last year also helped boost the French club’s profile, Deloitte said.
Manchester City, which is owned by Abu Dhabi’s Sheikh Mansour bin Zayed Al Nahyan, improved one place to sixth, Deloitte said, citing Abu Dhabi-based Etihad Airways as “the centerpiece of its commercial success.”
Turkey’s Galatasaray and Fenerbahce rose to 16th and 18th, respectively, becoming the first teams from outside leagues in England, Germany, Spain, Italy and France to enter the top 20 since the 2005-06 season. Brazil’s Corinthians is the top-placed club from outside Europe at No. 24.
Deloitte Rankings for 2012-13 Team Revenue (mln of euros) 1. Real Madrid 518.9 2. Barcelona 482.6 3. Bayern Munich 431.2 4. Manchester United 423.8 5. Paris Saint-Germain 398.8 6. Manchester City 316.2 7. Chelsea 303.4 8. Arsenal 284.3 9. Juventus 272.4 10. AC Milan 263.5 11. Borussia Dortmund 256.2 12. Liverpool 240.6 13. Schalke 198.2 14. Tottenham 172 15. Inter Milan 168.8 16. Galatasaray 157 17. Hamburg 135.4 18. Fenerbahce 126.4 19. Roma 124.4 20. Atletico Madrid 120