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Super Bowl Boulevard Toboggan Tickets Go on Sale at $5 Per Ride

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Jan. 22 (Bloomberg) -- The National Football League began selling tickets for the toboggan run built as the centerpiece of New York City’s Times Square area to be known as Super Bowl Boulevard.

The 60-foot (18-meter) high and 180-foot long ride will cost $5 per ticket from Jan. 29 until Feb. 1, the day before the title game between the Denver Broncos and Seattle Seahawks at MetLife Stadium in East Rutherford, New Jersey, the NFL said in a statement. It will operate from noon until 10 p.m. daily.

Tickets can be purchased through TicketMaster.com or locations at 3 Bryant Park Plaza and Macy’s Herald Square.

While all other Super Bowl Boulevard attractions are free, toboggan proceeds will benefit MillionTreesNYC, an initiative of NYC Parks and the New York Restoration Project.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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