Arsenal’s chief commercial officer Tom Fox says the Premier League soccer team has potential to generate higher income by leveraging its international support.
“There’s huge growth still in front of us as a sports property,” Fox said during an interview on Bloomberg Television yesterday.
Arsenal, which leads England’s 20-team top division by a point, made 280 million pounds ($460 million) in revenue in its last fiscal period, while profit fell to 5.8 million pounds from 29.6 million pounds in the 12 months ended May 31.
“We have a global fanbase which is incredibly passionate about our club and about our league in general,” said Fox, who previously worked for the National Basketball Association and Nike Inc. “Finding ways to connect with that fanbase and increasingly monetize that fanbase on behalf of our partners is something we haven’t really spent a lot of time and effort doing. I think that’s where our growth will come from.”
The London club was sixth in Deloitte’s 2013 Football Money League, behind Real Madrid, Barcelona, Manchester United, Bayern Munich and Chelsea.