Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Johnny Manziel Hires LeBron James’s Manager in NFL Preparations

Johnny Manziel
Texas A&M Aggies quarterback Johnny Manziel stiff-arms Duke Blue Devils safety Jeremy Cash as he goes into score a fourth-quarter touchdown in the Chick-fil-A Bowl at the Georgia Dome in Atlanta on Dec. 31, 2013. Photographer: Chuck Liddy/Raleigh News & Observer/MCT

Jan. 14 (Bloomberg) -- Johnny Manziel hired LeBron James’s marketing manager to help him with business, media, entertainment and merchandising opportunities as the 2012 Heisman Trophy winner enters the National Football League.

Manziel, 21, said last week he’d enter this year’s NFL draft after throwing 63 touchdown passes and rushing for another 30 scores over two seasons at Texas A&M University.

Manziel, who’s nicknamed “Johnny Football,” will work with Maverick Carter of LRMR Management Company LLC in partnership with Fenway Sports Management, as his marketing agent. Carter, the chief executive of LRMR, was a high-school teammate and longtime friend of James, who’s won four National Basketball Association Most Valuable Player awards.

Manziel also hired Erik Burkhardt of Select Sports Group as his agent for NFL contract negotiations and the Sanderson Strategies Group to coordinate public and media relations.

Manziel said the partnerships will allow him to “focus on the hard work and training that I need to do to get ready for the NFL combine and upcoming draft.” The NFL draft starts on May 8 and Manziel is projected as a top-five pick.

Bradley Beckworth, a lawyer for the Manziel family, helped Manziel in the selection of his agent, as well as marketing, management and business representatives. Beckworth said he reviewed existing management models for professional athletes and was most impressed by one established for James.

“Based on that, we assembled a select group of seasoned and respected professionals we believe understand Johnny’s passion and dedication to football,” Beckworth said in a statement. “We are all committed to working together to provide his long-term security.”

To contact the reporter on this story: Erik Matuszewski in New York at

To contact the editor responsible for this story: Michael Sillup at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.