Infiniti Says It Expects to Repeat Last Year’s 50% China

Nissan Infiniti JX35
A visitor looks at the Infiniti JX35 vehicle manufactured by Nissan Motor Co. at the Wuhan Motor Show 2013 in Wuhan, China, on Oct. 19, 2013. Photographer: Tomohiro Ohsumi/Bloomberg

Jan. 13 (Bloomberg) -- Nissan Motor Co.’s luxury Infiniti brand said last week it expects to repeat 2013’s increase of about 50 percent in sales volume in China, its second-biggest market.

“We expect to see continuous growth from our business in China,” Johan de Nysschen, president of Infiniti, said in Beijing on Jan. 11. “I would not at all be surprised to see if the current 50 percent annual growth may well be repeated during 2014.”

Sales by the Infiniti group jumped 54 percent to 17,108 units in the world’s biggest auto market last year, the Japanese carmaker said. China will probably become Infiniti’s biggest market by sales volume by the end of this decade, according to de Nysschen.

Infiniti expects to begin local production of two long-wheelbase models, the Q50 sedan and QX50 crossover, this year. Automakers offer stretched versions of their models for China, as consumers there prefer to be chauffeured and seek more backseat comfort.

The luxury Japanese automaker targets sales of more than 100,000 units in China within five years, Daniel Kirchert, managing director of Infiniti China, said in Beijing on Jan. 11.

China levies a 25 percent duty on imported cars, making them less competitive against locally produced models.

China’s main car association last week forecast that the world’s biggest automobile market will see slower growth this year as anti-pollution and austerity campaigns spread.

The country became the first to see domestic sales surpass 20 million units a year, and will see deliveries rise as much as 10 percent in 2014 after last year’s 14 percent growth, according to the state-backed China Association of Automobile Manufacturers.

Nissan Sales

While China may already be the world’s biggest auto market, the country has plenty of room to grow as the number of vehicles on its roads only account for about 6 percent of the population, versus 80 percent in the U.S. and 36 percent in South Korea, according to data compiled by Bloomberg.

Nissan’s sales in China last year climbed to 1.27 million units, trailing only Volkswagen AG and General Motors Co. among foreign makers. It was followed by South Korea’s Hyundai, whose deliveries climbed about 20 percent to exceed 1 million for the first time, according to company figures compiled by Bloomberg.

While China’s motorization has been a boon for foreign automakers, pressure is building on the government to step in as pollution and traffic congestion worsens. That’s prompted more Chinese cities to introduce restrictions on vehicle purchases.

The northern Tianjin municipality began restricting its car population this year, joining Beijing, Shanghai, Guangzhou and Guiyang in imposing vehicle quotas.

“Vehicle sales in China are facing pressures brought on by environmental protection, traffic jams and more cities limiting purchases,” Shi Jianhua, a vice secretary general at the auto association, said in Beijing. “Demand for imported luxury vehicles will surely decline as the official frugality campaign spreads beyond the government and affect companies and individual consumers.”

To contact Bloomberg News staff for this story: Tian Ying in Beijing at; Daryl Loo in Beijing at

To contact the editor responsible for this story: Stanley James at