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BMW’s Rolls-Royce 2013 Deliveries Rise 1.5% on Wraith Car

BMW CEO Torsten Mueller-Oetvoes
Bayerische Motoren Werke AG Chief Executive Officer Torsten Mueller-Oetvoes sid the $234,000 Wraith is “sold out until June.” Photographer: Chris Ratcliffe/Bloomberg

Rolls-Royce Motor Cars, the super-luxury division of Bayerische Motoren Werke AG, sold 1.5 percent more cars in 2013 as the introduction of the Wraith coupe propelled demand in the final weeks of the year.

Rolls-Royce delivered 3,630 cars last year for a fourth consecutive annual sales record, the Goodwood, England-based manufacturer said today. Middle Eastern deliveries jumped 17 percent and Chinese sales gained 11 percent.

The $234,000 Wraith is “sold out until June,” Chief Executive Officer Torsten Mueller-Oetvoes said today in a Bloomberg Television interview. “The car brought us lots of customers we have never seen before,” including younger buyers.

BMW, the world’s biggest maker of luxury vehicles, has said group deliveries in 2013 probably reached a record for a third straight year. The Munich-based company has overhauled Rolls-Royce’s product offering and moved the division from its traditional home in Crewe, England, to a new plant in Goodwood after buying the brand in 1998.

The Wraith, Rolls-Royce’s first coupe, joins the top-of-the-line Phantom, priced starting at $403,000 and the smaller Ghost, which costs $263,000. Mueller-Oetvoes reiterated today that the division is looking at whether to develop a sport-utility vehicle.

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