Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Apple Buys SnappyLabs for Speedier IPhone Picture Taking

Don't Miss Out —
Follow us on:

Jan. 6 (Bloomberg) -- Apple Inc. acquired the maker of photography smartphone application SnappyCam as the world’s most valuable technology company continues its stepped-up pace of acquisitions.

SnappyLabs, maker of the $1 smartphone application, is based in San Francisco and run by Australian entrepreneur John Papandriopoulos. The software, which is no longer available in Apple’s App Store, lets people quickly take a stream of photos and then pick the best ones. Terms of the deal weren’t disclosed.

Buying SnappyLabs, earlier reported by technology blog TechCrunch, is typical of Apple’s acquisition strategy. The Cupertino, California-based company often purchases startups, then shuts the services down and integrates the technology into future products. Other recent deals have included mapping services such as Locationary and HopStop, motion-sensor provider PrimeSense and social-media analytics firm Topsy Labs.

Chief Executive Officer Tim Cook said in October that Apple acquired 15 companies in the fiscal year ended in September, compared with five known deals in the previous one.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Kristin Huguet, a spokeswoman for Apple, said to confirm the SnappyLabs acquisitions.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.