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Dealertrack to Buy Car Marketer for $1 Billion

Dec. 20 (Bloomberg) -- Dealertrack Technologies Inc., which makes software used by car dealerships, is acquiring for about $1 billion.

Dealertrack will pay $620 million in cash and about 8.72 million shares of stock -- valued at $373 million at yesterday’s closing price of $42.80 -- for, which offers digital marketing services to the auto industry, according to a statement yesterday.

The purchase is the largest for Lake Success, New York-based Dealertrack, whose software connects car dealers with lenders and credit-rating companies, according to data compiled by Bloomberg. The company has spent about $461 million on 19 takeovers excluding, the data show.’s online capabilities complement the in-store accounting, payroll, and financing services Dealertrack provides, Mark O’Neil, Dealertrack’s chief executive officer, said in an interview yesterday.

“We think we can transform auto retailing,” O’Neil said. “We are going to be able to connect the online process to the in-store process.”

Dealertrack rose 13 percent to $48.19 as of 4 p.m. in New York today, giving it a market value of $2.1 billion. The company has about 44 million shares outstanding, data compiled by Bloomberg show.

Private Equity, founded in 1998, is owned by private-equity firms including Apax Partners LLP and Accel Partners. The Burlington, Vermont-based company provides online marketing and sale services to 7,000 car dealers in the U.S. It also operates about 13,000 car franchise websites. had a compounded annual growth rate of 36 percent since 2011, according to an investor presentation. The transaction values at about 20 times its earnings before interest, taxes, amortization and depreciation for the 12 months ended Sept. 30, the presentation shows.

Evercore Partners Inc. advised Dealertrack on the deal, while Goldman Sachs Group Inc. advised, according to yesterday’s press release.

To contact the reporter on this story: Matthew Monks in New York at

To contact the editor responsible for this story: Mohammed Hadi at

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