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Carlsberg Focuses on Asia Growth as Warmoth Named Regional Head

Nov. 12 (Bloomberg) -- Carlsberg A/S, the world’s fourth-largest beermaker, named Christopher Warmoth as senior vice president for Asia as it looks to expand in the region.

Warmoth, 54, leaves H.J. Heinz Co. as executive vice president for Asia-Pacific, Africa and the Middle East, Carlsberg said in a statement today. He also previously worked at Coca-Cola Co. and Procter & Gamble Co. Warmoth will join Carlsberg from Jan. 13 and be based in Hong Kong.

“He brings a wealth of valuable experience from multinational fast moving consumer goods companies,” Carlsberg Chief Executive Officer Joergen Buhl Rasmussen said in the statement.

Carlsberg has identified Asia as a growth area to help diversify its geographical exposure. A Russian government crackdown on alcohol sales has hit revenue in the country. Last month the Carlsberg Foundation, which controls the Danish brewer, said it will relax its grip to give the company room to pursue takeovers and investments.

Carlsberg shares fell 0.4 percent to 548 kroner at 11:10 a.m. in Copenhagen, giving the company a market value of about 84 billion kronor ($15 billion).

To contact the reporters on this story: Katarina Gustafsson in Stockholm at kgustafsson@bloomberg.net; Janice Kew in Johannesburg at jkew4@bloomberg.net

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net

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