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Dallas Cowboys to Play in London for First Time Next NFL Season

Oct. 24 (Bloomberg) -- America’s Team is headed to London next season, with the Dallas Cowboys playing in the National Football League’s international series of regular-season games for the first time.

The Jacksonville Jaguars will host the Cowboys at Wembley Stadium as the series expands to three games in the U.K. next year, the league said in an e-mailed statement.

The Cowboys, five-time Super Bowl champions who have long called themselves America’s Team, are the NFL’s most popular club with U.S. fans, while the Jaguars, winless this season, are the least popular, according to a Harris Poll conducted last year.

The Atlanta Falcons will host the Detroit Lions and the Oakland Raiders will host the Miami Dolphins in the two other games at Wembley in 2014. The dates and times of the games will be announced at a later date

“Our fans in the U.K. continue to demonstrate their passion for more football,” NFL commissioner Roger Goodell said. “The growing enthusiasm for the NFL internationally is exciting and we look forward to continuing to respond to this interest in our game.”

The NFL has played seven regular season games in London since 2007, with an average attendance of 82,443. The Minnesota Vikings beat the Pittsburgh Steelers 34-27 this year at Wembley in front of a crowd of 83,518.

The Jaguars (0-7) face the San Francisco 49ers (5-2) at Wembley on Oct. 27. The team has committed to playing a home game in London each year through 2016.

To contact the reporters on this story: Eben Novy-Williams in New York at enovywilliam@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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