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Colts’ Luck Signs With Tech Startup That Has Concussion Product

Oct. 10 (Bloomberg) -- Indianapolis Colts quarterback Andrew Luck joined the sports advisory board of MC10, a technology startup that released its first commercial product in July.

MC10, based in Cambridge, Massachusetts, and backed by venture capital, teamed with Reebok International Ltd. on the Reebok Checklight, a skullcap with sensors that fits under a helmet and measures the force of impact.

Luck, the first overall pick in the 2012 National Football League draft, will get an undisclosed equity stake in the company, Time.com said.

It’s the latest equity agreement for Luck, who last month signed a multiyear contract with Body Armor’s SuperDrink. He’s also a Nike Inc. endorser.

MC10’s advisory board includes Luck’s backup, Matt Hasselbeck, retired basketball player Grant Hill, lacrosse player Paul Rabil and Georgetown University basketball coach John Thompson III. One of Hasselbeck’s former teammates in Seattle, linebacker Isaiah Kacyvenski, is chairman of the advisory board.

MC10 Chief Executive Officer David Icke, like Luck, who majored in architectural design, is a Stanford University graduate.

“Andrew is a perfect fit with MC10,” Icke said in a statement. “Not only is he one of the best quarterbacks in the league, but he’s also an incredibly bright guy with a keen eye towards design. He wants to put his degree to work.”

The PBS documentary series “Frontline” earlier this week aired “League of Denial,” which focused on concussions in the NFL.

The Checklight has a light that sticks out from under the helmet. After force is applied to the head, a yellow or red light flashes. Yellow indicates moderate impact, while red indicates severe impact. It’s designed to help players, coaches, officials and trainers determine when a player should be examined. It retails for $149.98 at Reebok’s online store.

To contact the reporter on this story: Scott Soshnick in New York at ssoshnick@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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