Oct. 7 (Bloomberg) -- The Denver Broncos’ 51-48 comeback victory over the Dallas Cowboys on CBS drew the highest big-city rating of any National Football League game this season and the largest since the Oscars.
The Broncos’ win yesterday, in which Peyton Manning threw four touchdowns and Matt Prater kicked a game-winning field goal with no time remaining, was seen in 18.6 percent of U.S. homes in the top 56 metered television markets, CBS Corp. said citing Nielsen Media Research. Full national ratings from the 115.6 million U.S. TV households are due later.
The overnight rating was the highest for any television program since February’s Academy Awards, which received a 26.1 rating on ABC, according to the release. The previous highest-rated NFL broadcast of the season was the 18.5 drawn on Sept. 29 by News Corp.’s Fox unit for a trio of games, including the Broncos hosting the Philadelphia Eagles, CBS said.
The Broncos and Cowboys each gained more than 500 yards in their game at Arlington, Texas, including five touchdown passes from Dallas quarterback Tony Romo. The Cowboys opened the game with a 14-0 lead, and led 48-41 with less than three minutes remaining.
It was the fourth highest-scoring game in NFL history, according to ESPN.
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