Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Facebook’s Instagram to Add Advertising Amid Revenue Push

Oct. 4 (Bloomberg) -- Facebook Inc., operator of the world’s most popular social network, will sell advertising on its Instagram photo service, the first effort to make money from the company’s largest acquisition on record.

Promotions will start to appear on the mobile application, which lets users share images from smartphones, in the next couple of months in the U.S., Facebook said in a blog post yesterday. Instagram will deliver a “small number” of pictures and videos from a handful of companies that users aren’t necessarily following.

Facebook is seeking new ways to drive revenue from mobile devices as users increasingly access digital services from wireless devices. While mobile made up 41 percent of ad revenue in the second quarter, up from 30 percent in the previous period, Facebook remains a distant No. 2 in a market led by Google Inc., according to researcher EMarketer Inc.

“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” Instagram said on the blog. “After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

Users will be able to hide promotions they don’t like, the app developer said. They can also give feedback about what doesn’t “feel right” about the ads. Instagram, which Facebook bought for more than $700 million last year, has more than 150 million users, up from more than 130 million in June.

Facebook, based in Menlo Park, California, has continued to update the service. Instagram unveiled tools in July that let members embed photos and videos on outside websites, including blogs and news providers. Videos were added to the photo-sharing app in June.

To contact the reporter on this story: Brian Womack in San Francisco at

To contact the editor responsible for this story: Pui-Wing Tam at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.