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Zynga Settles Trademark Suit Against ‘Bang With Friends’

Sept. 30 (Bloomberg) -- Zynga Inc. settled a lawsuit against the maker of “Bang With Friends,” a casual sex Internet application, alleging infringement of Zynga’s trademark for its “with friends” family of games.

Lawyers for the two companies asked a federal judge to dismiss the case in light of the settlement, according to a filing today in federal court in San Francisco.

“Although the terms of the settlement are confidential, Bang With Friends Inc. acknowledges the trademark rights that Zynga has in its with friends marks and will be changing its corporate name and rebranding its services in the near future,” Bang With Friends said in an e-mail.

Zynga claimed in its suit that Bang With Friends, which makes an application that matches Facebook friends anonymously, “selected the name ‘Bang With Friends’ for its casual sex matchmaking app with Zynga’s game trademarks fully in mind.” The name infringes a trademark covering games such as “Words With Friends” and “Chess With Friends,” Zynga argued.

The San Francisco-based gamemaker had sought a court order barring the company from using the name “Bang With Friends” in connection with any social-networking applications.

The case is Zynga Inc. v. Bang With Friends Inc., 13-03517, U.S. District Court, Northern District of California (San Francisco).

To contact the reporter on this story: Karen Gullo in San Francisco at kgullo@bloomberg.net

To contact the editor responsible for this story: Michael Hytha at mhytha@bloomberg.net

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