Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

SoftBank Beats DoCoMo and KDDI in New IPhone Sales, BCN Says

Don't Miss Out —
Follow us on:

Sept. 25 (Bloomberg) -- SoftBank Corp. sold the most Apple Inc. iPhones in Japan during the first three days of sales for the new 5s and 5c models, beating NTT DoCoMo Inc. and KDDI Corp.

SoftBank accounted for 44.7 percent of Japanese sales of the two models which were released Sept. 20, while DoCoMo took a 27.8 percent market share and KDDI controlled 27.5 percent, according to estimates from researcher BCN Inc. Sales of the iPhone 5s with fingerprint-sensor were about five-fold of the cheaper 5c model, BCN, which compiles data from retail outlets, said yesterday on its website.

Competition among Japan’s three major carriers is building as DoCoMo, the nation’s largest mobile carrier, began carrying the iPhone this month in an attempt to reverse market-share losses. DoCoMo’s share of mobile users slumped to 46 percent in August, compared with 52 percent in 2008, as first SoftBank and then KDDI won Japanese users with the Apple handset.

SoftBank’s boosted iPhone sales through catchy advertisements and marketing campaigns, BCN said in the report.

To contact the reporter on this story: Mariko Yasu in Tokyo at myasu@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.