Business Wire, the unit of Warren Buffett’s Berkshire Hathaway Inc. that distributes press releases, rehired Serena Ehrlich to bolster social-media offerings as more clients turn to alternative outlets.
Ehrlich joins from mobile marketer Mogreet and has the newly created role of director of social and evolving media, the unit of Omaha, Nebraska-based Berkshire said today in a statement. She’ll oversee a blog and Twitter feed.
“Business Wire continues to create and evolve platforms for professional communicators to reach their target audiences in meaningful and measurable ways,” Tom Becktold, senior vice president of marketing at the company, said in the statement. “Adding Serena to our team helps us to put those changes into context for our members as they develop content that is platform- and audience-appropriate.”
The U.S. Securities and Exchange Commission said in April that it would permit companies to distribute financial information through social media websites such as those run by Facebook Inc. and Twitter Inc. as long as investors have been told in advance where to look. Business Wire Chief Executive Officer Cathy Baron Tamraz has criticized the stance and said that social media can be a part of investor relations, rather than the core.
Ehrlich, a graduate of Brandeis University, worked as a regional manager for Business Wire in Dallas, according to a 2002 statement from the company.