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Box Office: ‘Spider-Man’ Falls, Fish Jumps Before Opening

A scene from
A scene from "Spider-Man: Turn Off the Dark" at the Foxwoods Theatre. Photographer: Jacob Cohl/O&M Co. via Bloomberg

Sept. 24 (Bloomberg) -- The Daily Bugle newspaper continues to founder along with Peter Parker and his alter ego.

“Spider-Man: Turn Off the Dark,” the $75 million spectacle that’s been setting new lows on Broadway since late August, dropped again last week, grossing $719,000. Once one of theater’s top sellers, it did less than “Jersey Boys” ($877,000) and “Mamma Mia!” ($776,000), both of which opened years earlier and are playing in smaller houses.

In the first eight months of 2012, “Spider-Man,” with music by Bono and The Edge of the band U2, was regularly grossing twice as much as it did last week. Its weekly losses, estimated to be hundreds of thousands of dollars, raise questions about how long the producers will keep it open.

“Spider-Man” intends to be here for a long time to come,” a spokesman for the production, Rick Miramontez, said in an e-mail.

“Big Fish,” a new Susan Stroman-directed musical that opens Oct. 6, sold $690,000, up 18 percent. “The Glass Menagerie,” the Tennessee Williams classic with Cherry Jones and Zachary Quinto opening on Thursday, did $424,000.

Both “Annie” ($412,000) and “Cinderella” ($625,000) slid to new lows. Yet neither approached the results of “Soul Doctor.” It bounced 47 percent since the Jewish New Year to $144,000, but remains at a fifth of its potential gross.

Muse highlights include Lili Rosboch on art and John Detrixhe on travel.

To contact the reporter on this story: Philip Boroff in New York at pboroff@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff in New York at mhoelterhoff@bloomberg.net.

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