Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Adidas Names Sales Executive Roland Auschel to Management Board

Sept. 19 (Bloomberg) -- Adidas AG appointed Roland Auschel to its management board with responsibility for global sales for the world’s second-biggest maker of sporting goods.

German-born Auschel, 50, joined Adidas in 1989 as a strategic planner before becoming managing director for Germany, Austria and Switzerland and head of Europe, the Herzogenaurach, Germany-based company said today in a statement. His most recent position was head of sales for multichannel markets.

Chief Executive Officer Herbert Hainer will retain responsibility for North America, the company’s largest market, Adidas said. Auschel’s appointment takes effect on Oct. 1 and increases the size of the executive board to five members from four.

“With this appointment, Adidas underlines its mission to be the leading sales organization in the sporting goods industry across all sales channels,” the company said.

Adidas cut its 2013 revenue forecast last month because of what the company described as “lackluster” sales of sporting goods in Europe and unfavorable movements in currencies after reporting second-quarter profit that trailed analysts’ estimates.

To contact the reporter on this story: Julie Cruz in Frankfurt at

To contact the editor responsible for this story: Celeste Perri at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.