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Ghosn Says Emerging Market Car Sales to Rebound in 2014

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Nissan Chief Executive Officer Carlos Ghosn
Nissan Chief Executive Officer Carlos Ghosn said, “Even though the situation is a little bit tough in some of the high growth markets we don’t think it is going to last.” Photographer: Dimas Ardian/Bloomberg

Sept. 18 (Bloomberg) -- Nissan Motor Co., Japan’s second-biggest automaker, expects car sales in some emerging markets to rebound next year.

The fall in car deliveries in Brazil, Russia and India is a short-term adjustment and sales in these markets will rise in 2014, Nissan Chief Executive Officer Carlos Ghosn said in an interview in Jakarta yesterday.

Carmakers in India are bracing for the first annual drop in passenger vehicle sales in more than a decade as an economic slowdown damps demand. Deliveries in Brazil dropped a third consecutive month in August, while sales in Russia have declined for six straight months. Ghosn said there was long-term potential in markets such as Brazil and India because of the low ownership of cars per capita.

“Even though the situation is a little bit tough in some of the high growth markets we don’t think it is going to last,” said Ghosn, who also heads Renault SA. “When you see that in Portugal you have 500 cars per 1,000 residents, or 200 cars per 1,000 residents in Brazil or 300 per 1,000 residents in Russia or less than 50 cars per 1,000 residents in India, you know that the trend is up.”

The automaker doesn’t forecast a “great year in 2014” for Indonesia, Ghosn said, without elaborating.

Nissan yesterday unveiled its first two models under the Datsun brand in Indonesia, called the Go and Go+.

The carmaker will begin deliveries in the country next year of the Go hatchback, which was first showcased in India in July, and the Go+ minivan, Ghosn said at a press conference in Jakarta. They will be priced at less than 100 million rupiah ($8,990), he said.

Nissan expects Datsun to contribute half of its sales in Indonesia by 2016, and the Yokohama, Japan-based company will almost triple capacity in Southeast Asia’s most populous nation to 250,000 units annually from 90,000, Ghosn said.

The automaker plans to begin selling the Datsun in India, Indonesia, Russia and South Africa next year as part of its emerging markets push, targeting first-time buyers upgrading from motorcycles or used cars, Ghosn said in March 2012.

To contact the reporters on this story: Berni Moestafa in Jakarta at bmoestafa@bloomberg.net; Harry Suhartono in Jakarta at hsuhartono@bloomberg.net; Siddharth Philip in Mumbai at sphilip3@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net

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