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Berkshire’s Richline Makes Jewelry Deal With American Greetings

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Sept. 4 (Bloomberg) -- Richline Group Inc., owned by Warren Buffett’s Berkshire Hathaway Inc., reached a deal to make and distribute jewelry featuring the artwork from cards produced by American Greetings Corp.

Consumers “have made it clear that licensed jewelry will play a central role in our future product assortments,” Richline Chief Executive Officer Dennis Ulrich said today in a Business Wire statement that didn’t disclose terms of the American Greetings deal. Richline also has relationships with the Marie Claire brand and the National Football League.

To contact the reporter on this story: Noah Buhayar in New York at nbuahayar@bloomberg.net

To contact the editor responsible for this story: Dan Kraut at dkraut2@bloomberg.net