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Box Office: Shakespeare Sells as ‘Spider-Man’ Gets Blues

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'Rock of Ages'
Joey Calveri, center, as Stacee Jaxx in "Rock of Ages." Photographer: Paul Kolnik/The Hartman Group PR via Bloomberg

Aug. 27 (Bloomberg) -- Ticket sales tumbled last week for Broadway musicals showing signs of age. Shakespeare’s star-crossed lovers, however, had a good kick-off.

“Once,” “Spider-Man: Turn off the Dark” and “Rock of Ages” reported their lowest grosses this year. “Once” took in $636,000, down by more than a third from the $1 million-plus its producers were enjoying each week last summer after winning the 2012 Tony Award for best musical.

“Spider-Man,” at $967,000, had its lowest gross since officially opening in June 2011. “Cinderella’”s $812,000 was its worst weekly haul since opening in March. “Annie” pulled in $747,000, down 7 percent and had its worst week since May.

Broadway sales overall declined 6 percent, to $20.6 million. Christopher Durang’s “Vanya and Sonia and Masha and Spike” closed after a respectable five-month run and a more than respectable Tony Award for best play.

“The Trip to Bountiful” did $482,000 over seven performances, helped no doubt by a visit by Michelle Obama, her two daughters and their security detail.

“Motown,” one of last season’s biggest hits that was also on the Obama weekend tour, did a buoyant $1.4 million.

A new production of “Romeo and Juliet” with Orlando Bloom and Condola Rashad as the easy-on-the-eyes teen angels took in $207,000 for two previews. “Soul Doctor,” about the guitar-playing Rabbi Shlomo Carlebach, continued on life support, earning just $187,000 over eight performances.

Muse highlights include Peter Rainer on movies and Hamptons Scene.

To contact the reporter on this story: Philip Boroff in New York at

To contact the editor responsible for this story: Manuela Hoelterhoff in New York at

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