Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

The Demand for a Growing Supply of Capitalist Tools

Bronze Ice Scraper

You can take the aesthete out of the country, but you can't take the country out of the aesthete. That's one way of explaining the success of the German (and now British) store Manufactum , best described as a Wal-Mart for the 1%.

Need an ice scraper? How about one with a bronze blade and beech handle for $27? Table clamp? Forget Loews -- Manufactum's got analuminum system for $700. What about a bucket for cleaning supplies? Presto: here's one in stainless steel for $105. It's like someone turned Marie Antoinette's farm into a mail-order business.

And while anyone who would actually use such tools professionally wouldn't be caught dead with, say, a $62 birch "tool carrier ," the store's continuing success speaks to the profound, and profoundly lucrative, longings of urbanites the world over. The prices may be mystifying, but the impulse to buy such products is straightforward. It's the same reason people buy winter jackets designed for climbing Everest -- they're paying for the potential.

So no, you will not be scaling an ice face any time soon, or using your $90 Japanese toolbox from NYC's Kiosk to carry tools to a construction site. But you could. In the meantime, who cares if the stuff is gathering dust?

There's a $57 dustpan and brush , just in case you do.

James Tarmy reports on arts and culture for Bloomberg Muse, the arts and leisure section of Bloomberg News.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.