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A-Rod Under Drug Cloud Gives Yankees Silver Lining for Sales

A-Rod Under Drug Cloud Gives Yankees Silver Lining of More Sales
Fans of the New York Yankees cheer and hold signs as Alex Rodriguez steps up to bat against the Chicago White Sox at U.S. Cellular Field in Chicago on Aug. 5, 2013. Photographer: Jonathan Daniel/Getty Images

Aug. 6 (Bloomberg) -- The most compelling and potentially lucrative stretch of the New York Yankees’ schedule will be the return of a 38-year-old third baseman just handed the longest performance-enhancing drug ban in Major League Baseball history.

Alex Rodriguez made his season debut against the Chicago White Sox last night, five hours after being suspended without pay for 211 games following an investigation into a defunct Florida anti-aging clinic that allegedly supplied drugs to major-leaguers. Though 12 players linked to the inquiry yesterday accepted 50-game bans, Rodriguez chose to appeal his suspension and can play until the matter is resolved.

With arbitration unlikely to conclude until October, the Yankees stand to see a short-term spike in television audiences

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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