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July 29 (Bloomberg) -- British American Tobacco Plc will start selling its first electronic cigarettes in the U.K. online tomorrow with plans to introduce them in retail outlets by September.

Europe’s largest cigarette maker plans to offer a disposable e-cigarette called ‘Vype’ on its website, the company said in a statement today. The classic Vype will cost 6.99 pounds ($11) and deliver around 130 puffs of pharmaceutical-grade nicotine, according to the website.

BAT spent about 40 million pounds last year to buy U.K.- based CN Creative Ltd., which makes e-cigarettes -- battery-powered devices that deliver a vaporised dose of nicotine and light up when puffed. The company may face regulatory constraints after a U.K. government agency last month said e-cigarettes and all other nicotine-containing products should be licensed as medicines to ensure safety.

Manufacturers will need to present data on the quality of their products, on how they deliver nicotine to the body and on how they compare with other nicotine-replacement products by 2016, the Medicines and Healthcare products Regulatory Agency said June 12.

To contact the reporter on this story: Sarah Shannon in London at

To contact the editor responsible for this story: Celeste Perri at

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