Aflac Wins Wider Access to Japan Post’s Insurance Sales Network

Aflac Wins Wider Access to Japan Post’s Insurance Sales Network
Daniel P. Amos, chairman and chief executive officer of Aflac Inc., center left, and Taizo Nishimuro, president of Japan Post Holdings Co., center right, shake hands during a news conference in Tokyo. Photographer: Tomohiro Ohsumi/Bloomberg

Japan Post Holdings Co., the country’s biggest holder of bank deposits, will start selling more insurance products by Aflac Inc., the largest provider of supplemental health insurance.

Japan Post, which began offering Aflac’s cancer insurance products in October 2008, will sell the policies in as many as 20,000 post offices from the current 1,000, the U.S. insurer said in a statement through the Tokyo Stock Exchange. The two companies will also co-develop insurance products, according to the statement.

The alliance comes amid Aflac’s effort to expand in Japan, its largest market, and discussions on the Trans Pacific Partnership regional trade deal. The U.S. has requested that Japan Post’s insurance subsidiary compete fairly with private companies.

Japan Post Insurance, locally known as Kampo and a unit of Japan Post Holdings, will enter into a contract with Aflac to begin distributing cancer insurance products at all of its 79 sales offices, according to the statement.

“This isn’t a bad deal for the Japanese government and Japan Post,” Nobuyasu Uemura, managing director, at Capitas Consulting, a Tokyo-based consulting firm, said. “This allows Japan to show its willingness to be open to discussions ahead of the TPP talks. It could lead to Japan Post selling different products to widen its offerings.”

Japan earlier this year reached a deal with the U.S. on bilateral trade issues that clears the way for the world’s third-largest economy to join talks for the TPP trade agreement as soon as this month.

Japan Post President Taizo Nishimuro earlier this week said the company, which is also the largest holder of Japan’s debt, plans to sell shares through an initial public offering by April 2015, six months earlier than it had targeted. The offering may exceed 4 trillion yen, the previous administration’s Postal Reform Minister Mikio Shimoji said in October.

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