Spirit's Growth Focuses on Rival Airline Hubs

Spirit's Growth Focuses on Rival Airline Hubs
American, Delta, and United may soon react

A table of new city pairs from Spirit Airlines’ earnings report on Wednesday (pdf) shows new flights the discount airline has added just since April, a torrid pace of growth focused heavily on Dallas-Fort Worth, an American Airlines fortress. Even more noteworthy, however, is that every domestic city on the new-flight roster—save for Myrtle Beach, Latrobe/Pittsburgh and Las Vegas—is a hub airport or “focus city” for players much larger than Spirit. The lesson? As the big guys consolidate, fares in their hub cities rise, leaving space for a niche player to court budget travelers. And while American, Delta and United are hardly nervous about Spirit’s expansion, you can bet they’re watching closely.

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