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HSBC Names Keir Head of U.K. Division to Replace Robertson

July 8 (Bloomberg) -- HSBC Holdings Plc, Europe’s largest lender, named Alan Keir chief executive officer of HSBC Bank Plc, overseeing its U.K., European, Middle Eastern and African divisions.

He replaces Brian Robertson, 59, who becomes chairman of Latin America and a director of HSBC North America in January, the London-based lender said in a statement today. Keir, 54, will be succeeded as head of HSBC’s commercial-banking unit by Simon Cooper, 45.

The change comes as CEO Stuart Gulliver, 54, is focusing on reducing costs, selling assets and expanding in faster-growing markets as he struggles to boost revenue that’s been crimped by the sovereign debt crisis in Europe. He’s already eliminated more than $4 billion of annual expenses, beating his initial target, and cut 46,000 jobs since he took over in 2011.

Mohammad Al Tuwaijri becomes CEO of HSBC Middle East and North Africa to replace Cooper, the bank said.

To contact the reporters on this story: Gavin Finch in London at gfinch@bloomberg.net

To contact the editor responsible for this story: Edward Evans at eevans3@bloomberg.net

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