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HTC Misses Estimates as One Phone Fails to Boost Sales

A customer tries out a HTC Corp. One X+ smartphone with a pair of Beats Electronics LLC headphones at one of the company's stores in Taipei. Photographer: Maurice Tsai/Bloomberg
A customer tries out a HTC Corp. One X+ smartphone with a pair of Beats Electronics LLC headphones at one of the company's stores in Taipei. Photographer: Maurice Tsai/Bloomberg

July 8 (Bloomberg) -- HTC Corp., the Taiwanese smartphone maker, posted second-quarter profit that missed analyst estimates as the release of its flagship One handset failed to reverse a slide in sales. Shares dropped their daily limit.

Net income fell to NT$1.25 billion ($42 million) in the three months ended June, the Taoyuan, Taiwan-based company said July 5. That’s down 83 percent from a year earlier and trails the NT$2.17 billion average of 19 analyst estimates compiled by Bloomberg.

Taiwan’s largest smartphone maker, which has seen its stock slump 80 percent in the past two years, released the HTC One into the U.S. in April, the same month Samsung Electronics Co. put its flagship Galaxy S4 on sale. New marketing plans and executive changes may help the company rebuild its brand after its global ranking fell to ninth behind Chinese handset makers ZTE Corp. and Huawei Technologies Co.

The stock dropped 6.9 percent, the daily limit, to close at NT$189 in Taipei, the lowest since November 2005 and extending losses this year to 37 percent. Taiwan’s benchmark Taiex index lost 1.4 percent and is up 2.4 percent for the year.

Revenue for the quarter fell to NT$70.7 billion compared with the NT$72.8 billion average of 21 analyst estimates compiled by Bloomberg. The company had forecast sales of about NT$70 billion.

HTC lost the early momentum of unveiling its HTC One in February prior to Samsung’s Galaxy S4 as a shortage of camera components forced it to delay shipments. A smaller version of the flagship will be released this quarter, Bloomberg News reported last month.

HTC fell to ninth in the global smartphone market during the first quarter, with 2.4 percent share, according to data from Bloomberg Industries and IDC.

To contact the reporters on this story: Tim Culpan in Taipei at tculpan1@bloomberg.net; Yu-Huay Sun in Taipei at ysun7@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

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