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Sainsbury Teams Up With Vodafone to Start Mobile-Phone Services

J. Sainsbury Plc, the U.K.’s third-largest supermarket chain, plans to start its own mobile-phone service in a joint venture with Vodafone Group Plc.

The new service, called Mobile by Sainsbury’s, will start “later this summer” and will allow clients to collect points on the Nectar customer-loyalty program, Sainsbury said in a statement today.

Sainsbury’s larger competitors, Tesco Plc and Wal-Mart Stores Inc.’s Asda, have their own mobile-phone services, with Tesco starting its offering 10 years ago. Supermarket chains are starting more digital and mobile-phone services to hold on to business as shoppers increasingly make purchases online.

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