Selling the Fourth of July

The Great American Holiday globalized, from fireworks to Get Lucky

Selling the Fourth of July
The Great American Holiday globalized, from fireworks to Get Lucky (Photo illustration by Jennifer Daniel and Jaci Kessler (after David Hockney))
Photo illustration by Jennifer Daniel and Jaci Kessler (after David Hockney)

Like most American holidays, the Fourth of July is no longer just a time to think about the past with friends. It’s a crucial moment in an enormous economic machine. And like many American standards, it’s changing. Budweiser, the signature American beer, is owned by a Belgian company; fireworks are made in China; even the big summer song is by two French guys. But take the wide view. A cacophonous influx of foreigners trying to make a buck might make for the most American holiday possible.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE