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Target Joins Home Depot Dropping Deen After Race Slur

June 27 (Bloomberg) -- Target Corp. and Home Depot Inc. joined companies severing ties with celebrity chef Paula Deen after she admitted to using racist slurs.

Target will phase out Deen’s line of southern-themed bakeware, dishes and floral aprons both in-store and online, Molly Snyder, a spokeswoman for the Minneapolis-based retailer, said today in an e-mail. Atlanta-based Home Depot, which only carried Deen’s products online, also will cease selling them, Stephen Holmes, a company spokesman, said in a phone interview.

Target and Home Depot are following Wal-Mart Stores Inc., which also decided yesterday not to place new orders with Paula Deen Enterprises after current inventory is depleted. Novo Nordisk A/S, the diabetes-medication producer, has also suspended its patient-education activities with Deen, said Ken Inchausti, a spokesman.

Smithfield Foods Inc., the world’s largest hog producer, and Scripps Networks Interactive Inc.’s Food Network, said last week they would cut ties with the chef, known for her Southern cooking. The star of “Paula’s Home Cooking” and “Paula’s Best Dishes” said in court documents made public last week that she has used a derogatory term for black people.

Deen has since made a series of YouTube apologies and had a tearful appearance on NBC’s “Today” show with Matt Lauer.

To contact the reporter on this story: Lauren S Murphy in Toronto at lmurphy48@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net

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