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Accenture Sues Deloitte Over ‘High Performance’ Trademark

Accenture LLP sued rival consulting company Deloitte LLP for infringing the trademarked “High performance. Delivered” slogan Accenture uses in marketing.

Accenture has used the slogan in its advertising since 2003 and spends more than $50 million a year in the U.S. on marketing that uses it, the Chicago-based company said in a complaint filed today in Manhattan federal court. Deloitte’s advertising campaign built around the phrase “High performance. Amplified” infringes Accenture’s trademark, according to the complaint.

“Defendant was not content to just use a confusingly similar trademark,” Accenture said in its complaint. “Defendant copied the overall structure as well as the look and feel of Accenture’s well-known trademark.”

Jonathan Gandal, a spokesman for New York-based Deloitte, didn’t respond to messages seeking comment on the suit.

Accenture is seeking a recall of all Deloitte advertisements and promotional materials featuring the allegedly infringing slogan as well as monetary damages. Accenture is asking for a jury trial.

A second plaintiff is Accenture Global Services Ltd., which owns the trademark and licenses it to Accenture LLP.

Accenture rose 48 cents to $82.93 at 4:15 p.m. in trading in New York. The stock has increased 24.7 percent this year.

The case is Accenture Global Services Ltd. v. Deloitte LLP, 13-4188, U.S. District Court, Southern District of New York (Manhattan).

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